Sustainable Living in the Heatons
Sustainable Living in the Heatons (SLH) is an award-winning community group. They often work closely with other local organisations offering ideas for living more sustainable lives, promoting a lower carbon Heatons and improving local biodiversity.
Overview
This is the second website overhaul that we have completed for SLH in the 10 years working together. The primary goal of this project was to create a slick looking extensible website that allowed volunteers to add more content without compromising the usability and design of the site.
Details
Our Projects
Here we created an icon block grid section, with each block linking to a specific project that SLH is involved in. The layout can be easily added to in future whilst retaining a consistent design thanks to the auto adjusting columns/rows.
Our Events
As part of their voluntary efforts, SLH run numerous events each month. This unified calendar view allows visitors to quickly see all upcoming events in a matter of seconds.
Blog Post
This new blog post template is much more visually appealing than before thanks to addition of the large featured image. We also added share buttons to allow visitors to quickly share the blog post link with friends.
Results
50% Reduction In Maintenance Time
There are two main things which help speed up the site management: the events plugin and the dynamic sections. On the old site, if you needed to add a repeating event, each instance had to be created manually. Now, recurring events only need to be set up once and all future instances will be generated automatically. We also have various blog post and calendar sections throughout the site which are now automatically populated when new content is published, thus avoiding the tedious process of manually updating each page where the calendar/blog sections appear.
150% Increase In User Retention
The website we designed allows visitors to easily view all of the high quality information that SLH have collated. As a result, users were drawn in, leading to a higher engagement and retention rates, i.e. users stayed on the site longer and navigated to multiple pages before leaving.
Increase In Number Of Enquiries And Newsletter Subscriptions
Due to the higher user retention rates, SLH noticed an increase in both the number of enquiry emails they received as well as the rate at which users were subscribing to their monthly newsletter via the website. This was an excellent result as it meant that visitors were interested in supporting and learning more about the causes that SLH work towards.
Review
"Tom refreshed our existing website, giving it a more modern and up to date look and feel. He also introduced some smart features into the site such as our at a glance events calendar, making the whole user experience much smoother. He listened carefully to our requirements and was able to contribute some fresh ideas. Thank you, Tom!"
Let's Work Together
Ready to discuss your project? Get in touch today and one of our team will reach out to you at the earliest opportunity.