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Broadstone Mill Shopping Outlet

Broadstone Mill Shopping Outlet is a shopping destination located in Reddish. They offer many products including designer clothes/shoes, right through to homeware and gifts. There are now also two on-site cafés which have been recently refurbished.

Category

Shopping

Platform

Squarespace

Deliverables

Website, Hosting & Support

Website

View

Overview

Our web design team were contacted by Broadstone Mill Shopping Outlet to help them design a new website as part of a larger rebrand. Their old site was showing its age and was not performing well with regards to SEO or usability. We were brought in to address these problems. This site has nominated for The Best Shopping Web Designs by DesignRush.

Details

Home Featured Boxes

Here we designed a staggered grid section to allow space for the more prominent news, events and offers that the business wanted to display. We've designed this in such a way that allows the internal marketing team to make changes themselves whenever there is a new sale or announcement.

Department

The outlet comprises various departments such as womenswear, footwear and homewear to name just a few. For each of these, we have created a page explaining the main products on offer as well as allowing users to browse through the various brands they can expect to find.

Blog

Occasionally the marketing team would like to to put out long form articles to talk about new departments, trends or other general announcements in greater detail. To allow for this, we created a dedicated blog section.

Results

3-4x Increase In Website Traffic

Thanks to the SEO optimisations and dramatic speed increase, we've managed to rank the new website much higher in Google for various key search terms that the marketing team provided. This has led to an average of 3-4x more daily traffic, greater brand awareness and ultimately more in person visits and therefore increased revenue.

Beautiful User Friendly Design

This website was part of a larger rebrand of Broadstone Mill Shopping Outlet. By utilising the new logo, colour palette and typography, our team has built a website that sits alongside other marketing materials and provides a vastly superior user experience for visitors.

Review

"Tom worked with me to create a new website from scratch in line with a rebrand. He listened to my requests, was very helpful & quick at responding. We will be working together for future projects."

Olivia
Marketer @ Broadstone Mill Shopping Outlet
Reddish

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